Global Market Expansion of the 6YL-185 Screw Hydraulic Press: A Case Study

27 05,2025
Penguin Group
Case study
The 6YL-185 Screw Hydraulic Press, a flagship product of our company, utilizes advanced screw extrusion technology to extract plant oils from a variety of seeds and nuts. Featuring user-friendly operation and easy maintenance, this versatile machine caters to diverse market needs. Our strategy involves leveraging website marketing channels to design customized marketing approaches tailored to regional market demands and cultural nuances, aiming to enhance product market share and brand visibility globally.
Global Market Expansion of the 6YL-185 Screw Hydraulic Press: A Case Study

Product Introduction

The 6YL - 185 Screw Hydraulic Press is the flagship product of our company. It adopts advanced screw extrusion technology, which enables it to extract vegetable oil from a wide variety of seeds and nuts. With simple operation and convenient maintenance, it has become a popular choice in the oil - processing industry. For example, it can process soybeans, peanuts, rapeseeds, etc. efficiently. In fact, in domestic tests, it can extract up to 90% of the oil from peanuts, demonstrating its high - efficiency performance.

6YL - 185 Screw Hydraulic Press

Global Market Demand and Potential

The global demand for vegetable oil is constantly increasing. According to market research, the global vegetable oil market is expected to grow at a CAGR of 3.5% from 2024 to 2030. As a result, the demand for efficient oil - processing equipment like the 6YL - 185 Screw Hydraulic Press is also on the rise. Different regions have different preferences for vegetable oils. For instance, in Asia, soybean oil and palm oil are highly demanded, while in Europe, olive oil and rapeseed oil are more popular. This diversity in demand creates a vast market potential for our product.

Website - Based Marketing Channel Strategy

Our company will mainly rely on the website as the marketing channel. The website serves as a comprehensive platform to showcase the features, advantages, and application cases of the 6YL - 185 Screw Hydraulic Press. Through search engine optimization (SEO), we can improve the website's visibility in search results, making it easier for potential customers to find us. In addition, we will also use social media marketing to drive traffic to the website. For example, by sharing product videos and customer testimonials on platforms like Facebook and LinkedIn, we can attract more attention and generate leads.

6YL - 185 Screw Hydraulic Press on the website

Precise Marketing for Different Regional Markets

We understand that different regions have different market demands and cultural characteristics. Therefore, we will develop customized marketing strategies. In the Middle East, where the demand for high - quality olive oil is strong, we will emphasize the product's ability to extract pure and high - grade olive oil. In Africa, where there is a large amount of raw materials such as peanuts and sunflower seeds, we will highlight the product's high - efficiency and cost - effectiveness. By tailoring our marketing messages, we can better meet the needs of local customers and enhance brand awareness.

Challenges and Countermeasures in Market Expansion

During the global market expansion process, we may face several challenges. One of the main challenges is the competition from local and international manufacturers. To address this, we will continuously improve the product's performance and quality, and offer competitive prices. Another challenge is the differences in trade regulations and standards in different countries. We will ensure that our product complies with international trade standards and work closely with local partners to understand and meet the local regulatory requirements.

Results and Experiences of Market Expansion

So far, our market expansion efforts have achieved certain results. Our product has been sold to more than 20 countries and regions, and we have received positive feedback from customers. The high - efficiency, easy - to - operate, and multi - functional features of the 6YL - 185 Screw Hydraulic Press have been widely recognized. Our experience shows that by focusing on product quality, providing professional after - sales service, and implementing customized marketing strategies, we can effectively expand the global market share and enhance brand reputation.

6YL - 185 Screw Hydraulic Press in use

Choose the 6YL - 185 Screw Hydraulic Press, and you are choosing an efficient, stable, and cost - effective oil - processing solution. Our company is committed to providing high - quality products and professional after - sales service. Don't miss this opportunity to improve your oil - processing efficiency. Contact us now to get more information!

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