As a marketer in the sunflower oil press machine export business, it's crucial to understand the typical inquiry types and pain points of overseas customers. According to industry research, about 70% of inquiries are related to product specifications, 20% to price, and 10% to delivery time and after - sales service.
Customers often face pain points such as not knowing which model suits their production scale. For example, small - scale farmers may need a machine with a processing capacity of 50 - 100 kg per hour, while medium - sized enterprises may require a machine that can handle 200 - 500 kg per hour, and large - scale factories may need a machine with a processing capacity of over 500 kg per hour.
To handle a large number of inquiries efficiently, you can build standardized interactive Q&A templates. Set up an FAQ module on your website, which can answer common questions such as "What is the power consumption of the machine?" and "What is the warranty period?". This can save up to 30% of your response time.
When creating these templates, make sure they are structured. For example, start with a greeting, then address the customer's question directly, and end with a call - to - action like "If you have more questions, feel free to contact us."
Understand the different needs of customers based on their production scale. You can provide a table comparing different models (small, medium, and large) of sunflower oil press machines. The table can include parameters such as processing capacity, power consumption, and price range.
For small - scale customers, a small - sized machine with a processing capacity of 50 - 100 kg per hour may be the best choice. It is usually more affordable and easier to operate. Medium - sized customers may prefer a machine with a processing capacity of 200 - 500 kg per hour, which offers a balance between efficiency and cost. Large - scale customers need high - capacity machines with a processing capacity of over 500 kg per hour to meet their large - volume production requirements.
Technical support and after - sales service are crucial in winning customers. Research shows that 80% of customers are more likely to choose a supplier that offers comprehensive technical support and after - sales service. When responding to inquiries, emphasize that your company provides 24/7 technical support, on - site installation and debugging services, and long - term spare parts supply.
Let's look at a case. A large - scale food processing company in Europe sent an inquiry about a sunflower oil press machine. The marketing team first analyzed the customer's production scale and requirements based on the inquiry. They then provided a detailed solution, including a large - sized machine with a processing capacity of 800 kg per hour, along with comprehensive technical support and after - sales service.
During the communication process, they used the standardized Q&A template to respond quickly and accurately. By highlighting the machine's high efficiency, low power consumption, and excellent after - sales service, they successfully converted the customer. The key communication logic was to understand the customer's pain points, match the right product, and provide professional and comprehensive services.
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